ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
SMALL MANGALSUTRA
PRICE - ₹12,500
Material - Silver 925 , with black beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
SMALL MANGALSUTRA
PRICE - ₹14,500
Material - Silver 925 , with black beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
HASLI WITH PENDANT
PRICE - ₹20,500
Material - - Silver 925 , with black beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
SMALL PENDENT PRICE - ₹4000
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
SMALL PENDENT PRICE - ₹5600
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
SMALL PENDENT PRICE - ₹9200
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
SMALL PRICE - ₹8000 (20MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
MEDIUM PRICE - ₹11,200 (25MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
MEDIUM PRICE - ₹5600 (25MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
LARGE PRICE - ₹9200 (30MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
MAANG TIKKA
PRICE - ₹5600
Material - Silver 925 , with white beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
MATHA PATTI
PRICE - ₹20,000
Material - Silver 925 , with white beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
NATH
PRICE - ₹3500
Material - Silver 925 , with white beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
CHOKER
PRICE - ₹31,000
Material - Silver 925 , with white beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
HASLI WITH PENDANT
PRICE - ₹20,500
Material - Silver 925 , with white beads & gold plating
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
SMALL PENDENT PRICE - ₹4000
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
MEDIUM PENDENT PRICE - ₹5600
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
LARGE PENDENT PRICE - ₹9200
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
SMALL PRICE - ₹8000 (20MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
MEDIUM PRICE - ₹11,200 (25MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
SMALL RING PRICE - ₹4000
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
MEDIUM RING PRICE - ₹5600
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
LARGE RING PRICE - ₹9200
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
HASLI WITH PENDANT
PRICE - ₹20,500
Material - Silver 925 , with white beads
STACKABLE PENDENT
(GOLDEN WITH BLACK BEADS)
HASLI WITH PENDANT
SMALL PENDENT PRICE - ₹4000
STACKABLE PENDENT
(GOLDEN WITH BLACK BEADS)
HASLI WITH PENDANT
MEDIUM PENDENT PRICE - ₹5600
STACKABLE PENDENT
(GOLDEN WITH BLACK BEADS)
HASLI WITH PENDANT
LARGE PENDENT PRICE - ₹9200
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
SMALL PRICE - ₹8000 (20MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
MEDIUM PRICE - ₹11,200 (20MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
SMALL RING PRICE - ₹4000
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
SMALL RING PRICE - ₹5600
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
SMALL RING PRICE - ₹9200
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
SMALL PENDENT PRICE - ₹4000
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
MEDIUM PENDENT PRICE - ₹5600
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
STACKABLE PENDENT
LARGE PENDENT PRICE - ₹9200
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
SMALL PRICE - ₹8000 (20MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
EAR STUDS
MEDIUM PRICE - ₹11,200 (25MM)
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
SMALL RING PRICE - ₹4000
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
MEDIUM RING PRICE - ₹5600
ANANT CHANDRAMA
(GOLDEN WITH BLACK BEADS)
RING
LARGE RING PRICE - ₹9200
BRAND INSPIRATION
Vivek’s fascination with the architecture of India, particularly the iconic arches, has always been a source of deep inspiration. In construction, arches are revered for their ability to bear weight and provide stability, serving as symbols of strength and enduring integrity. For Vivek, these architectural marvels go beyond their structural function—they represent resilience, unwavering support, and the power to withstand the test of time. This powerful symbolism forms the cornerstone of the Vichitra brand, where strength is not just an attribute, but the very foundation.
Equally profound is Vivek’s connection to the moon, which has long been a source of personal inspiration. The moon’s cyclical nature—its phases of growth, decay, and rebirth—embodies a constant, silent strength. Its perennial presence serves as a reminder of enduring power, especially in the face of adversity. For Vivek, the moon is a symbol of transformation, resilience, and the quiet fortitude needed to navigate life’s challenges. It is this harmonious blend of strength and transformation—the unwavering stability of the arch and the quiet, evolving power of the moon—that defines Vichitra. The brand stands as a reflection of these powerful metaphors, offering a timeless symbol of strength, resilience, and the continual process of growth and renewal.
ABOUT DESGINER/FOUNDER
Vivek Gupta is a luxury product and jewelry designer hailing from New Delhi, India, whose work is deeply infused with the rich cultural heritage and traditions of his homeland. Growing up in a country renowned for its art, architecture, and craftsmanship, Vivek draws immense inspiration from India's vibrant history, blending it seamlessly with a modern sensibility. His designs reflect a deep reverence for his cultural roots while embracing contemporary values of sustainability and inclusivity.
Vivek's academic journey further enriched his vision. He earned a Bachelor's degree in Product Design and pursued two Master's degrees—one in Design for Sustainability and another in Jewelry Design—at the prestigious Savannah College of Art and Design (SCAD). This combination of education has equipped him with a unique perspective that marries artistry with responsibility. He is committed to creating designs that are not only luxurious and aesthetically captivating but also environmentally conscious and socially inclusive.
Through his work, Vivek aims to bridge the gap between tradition and innovation, ensuring that each piece not only tells a story of craftsmanship but also contributes to a more sustainable and equitable world.
