BRAND INSPIRATION
Inspired by the architecture of India, Vivek has always been intrigued by the arches . Not only metaphorically, but also in construction arches are used to provide maximum strength and integrity to structures and Vivek uses this iconic symbolism as an apt metaphor for strength. Vivek has always felt a deep connection to the moon, with its cyclic evolving nature and perennial presence it has always inspired strength during trying times. It is this confluence of strength and power that we witness in the brand Vichitra.
ABOUT DESGINER/FOUNDER
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